Similar artists/Songs

An artist that produces similar music and possibly similar videos are 'The Chainsmokers'. Their songs most often tend to follow the theme of relationships and always seem to be positively portrayed in the video and gives the idea of a perfect relationship. In out video we want to show the positive side but also the negative side to give it some reality.

Their two major hit songs 'Closer' and 'Paris' portray the stereotypical relationship in a positive way.

Music video for 'Closer'

Music video for 'Paris'

Platforms, Channels and Social meida

Youtube is a one of the main platforms of video sharing, most music videos would be shared on youtbe as it can be accessed by anyone in the world at anytime. Youtube is also the most popular online tool for music discovery so for our music video to be shared on this platform is a good idea as it can be reached by anyone.

Mtv is also a online/tv channel where music videos first became popular. Mtv first started as a channel on the tv but due to other competitiors like youtube it hasnt branched out online where it has become more able to view the music videos you want. Mtv is mainly for big production videos which have a very high proffesional standard, our music video wouldnt be able to be shown on this platform due to its popularity.



Vimeo is also a video sharing website where users can upload, share and view videos, it was the first video sharing website to supprt high definition. videos can be uploaded by anyone with a smart phone which is good as it very accesible so alot of people would be able to view our video if we shared if on this platform.



Flickr is a image and video hosting website. Flickr is a popular webistes for useres to share and embed personal photographs to an effective online community. It was reported that Flickr had a total of 87 million registered members. This would be a good websire to share our video on.

Music videos that inspire me

Existing A level media music videos

This music video has met one of the codes on conventions in the intro and outro by using the record label. I liked this music video due to the fast paced editing and the usage of smooth transitions are very effective, fast cuts matches the style of the song. the narrative isn't very clear in this video because of the fast editing. some of the shots do drag on abit to long which could off been made shorter to include more information about the narrative.


I also really like this music video and it has a sense of professionalism to it, the only thing i have a problem with is the usage of time lapses as there is 4 of them within the first 30 seconds. the narrative in the video is good and they include good lip synced segments into the video.



I didn't enjoy doing this music video as there is no narrative and is mostly lip syncing and dancing, some of the locations are random and don't flow, there is a lot juxtaposing between locations and the time of day, this doesn't make it very enjoyable to watch.

Lighting in music videos

Lighting is a very important element in a music video. the use of lighting is important for more than one reason, one being that it makes it easier to see everything to portray a certain mood. for example, if little lighting is used  it would create a dull and negative feeling in the video, this would demonstrate what the song is about. Whereas, when lots of lighting is used it gives the impression that what the audience is watching is highlighting a happy and enjoyable moment.
music videos can also contain artificial or natural light. natural light could be the use of sunlight from an outdoors location, but weather conditions can affect this. Artificial light is
something that can be achieved through a lamp on a small production but a big production would use big lamps to get a better quality.
An example of a music video that uses natural lighting is 'molly' by Lil' Dicky ft. Bredon Urie

Genres and sub-genres of music videos

A music genre is a conventional category that identifies some pieces of music as a belonging to a shared tradition or set of conventions music can be divided into different genres in many different ways. the artistic nature of music means that these classifications are often subjective and controversial, and some genres overlap.
Rock 
Rock music is a genre of popular music that was originated as rock and roll in the us around the 1950s. the genre developed into a variety of different styles in the 1960s and so on. musically rock has centred on the electric guitar, usually as part of a rock group with electric bass and drums. By late 1969's, a number of distinct rock music sub genres had emerged such as alternative rock, art rock, garage rock, heavy metal, new wave, post punk etc.

Pop
Pop music is a genre that was originated in its modern form in the western world during the 1950's and 1960's as a softer alternative to rock. Even though pop music is seen as just the single charts, it is not the sum of all chart music. pop music would generally have good rhythm, a catchy melody and are very easy to remember and sing a long to.

Indie rock
Indie rock is a genre of alternative rock that was originated in the US and the UK during the 1980's. Indie rock was extremely diverse, with sub genres that include indie pop and lo-fi among others. around the mid 1980's, the term 'indie' was beginning to be used to descide the music produced on punk and post-punk labels. a nuber of prominent indie rock record labels were founded during 1980's. though around the 1990's, grunge bands broke into the mainstream and the term 'alternative' lost its original counter cultural meaning.

Hip Hop
Hip-hop, or rap music is a genre that was formed in the united states that consists of stylised rhythmic music that commonly accompanies rapping. It developed as part of hip hop culture, a subculture defined by four key stylistic elements: MCing/rapping, DJing/scratching, break dancing and graffiti writing. other elements include sampling and beat boxing.

How we will use Goodwin's theory of music videos to help us

In our video we want the video to represent the lyrics so it will link to Goodwin's theory, we will aslo have quite stereotypical characters in it. Over all I want the music video to link in as much as possible with Goodwin's theory so its succesful.