Music video history

A music video is a short film or video that accomponies a complete piece of music, most commonly a song. Music videos are now made as a marketing tool which promoted the song. This is why music videos are often called promos (promotion videos).
Back in the 1980's is when music videos became very popular due to MTV being launched, the first music video to be aired was buggles 'video killed the radio star'. In the early to mid 1980's, artists started using more sophisticated effects in their videos, and added a story line or plot to the music video. Michael Jackson was the first artist to create the concept of the short film. a short film is a music video that has a beginning, middle and an end. His best example of this is thriller.

The new technology now has a massive influence on how people watch music videos, nowadays anyone can unlock their phone, launch the YouTube app and enjoy virtually any pop video that has ever been made, wherever they are. It is so different from the experimental times of the 1960s, where adding some film to your latest hit record was considered experimental, radical, or unorthodox.
Queen’s revolution of the music video, an experiment that the band repeated again and again with some fascinating results (such as “Radio Gaga” and “Innuendo”) kick-started a new aspect to the music industry, one that spawned the world’s most famous TV channel and the most famous video of all, Michael Jackson’s “Thriller”.
Although MTV now shies away from its former role – partly out of pretensions of legitimacy as a producer of TV shows, and partly because its owners fear the competition of YouTube – it will forever be synonymous with the pop music scene of the 1980s and 1990s.
But where might YouTube take music videos? Are the astonishing videos of Lady Gaga taking advantage of the medium, or merely exploiting it? Could YouTube  offer a brand new way of playing, and distributing music videos in the future?